In terms of her own personal goal for the shop, "I would love to get to $1,000 a day, on average," she says. You have somebody that's been there that's done that that can hold your hand a little bit. "You have potentially a community of people that support you and help you. "If you invest a little bit of money, I think there's two things that happen," she says. While on maternity leave, she spent abut $250 to take a Gold City Ventures course about creating printables.
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"I really do recommend getting educated and trying to learn from somebody that's done it before," she says. Jones recommends looking for opportunities to learn from successful sellers. There were 5.2 million active sellers on Etsy in Q3 2021, according to Marketplace Pulse. It brought in nearly $150,000 in 2021 altogether. Today, her shop, the name of which she prefers to keep secret lest copycats replicate some of her more niche products, features more than 200 printable items and grosses an average of $12,500 per month in passive income.
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So when she went on maternity leave again in 2020, Jones decided to focus her efforts on building out the store and learning how to make it more successful.
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Jones had less time to dedicate to her projects after maternity leave, but she noticed Etsy "was still making about $50 a month with just a handful of products" and without any effort on her part.
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"You just upload it when you create the listing and then automatically delivers the product for you." She decided to make a few budget planners and savings trackers, priced anywhere from $2 to $10, and try selling them on her store. "Etsy is a really powerful platform for digital products" like printable cards and spreadsheets, she says. So when Jones, who's based in Inland Empire, California, was on maternity leave in 2018, she decided to dedicate that time to building out two side hustles: a blog and an Etsy shop.